About David Alexander, CPA
A Utah-licensed CPA with 26 years of experience and firsthand knowledge of what it takes to build and run a small business.
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26 Years of Practice, Grounded in Real Business Experience
David Alexander is a Utah-licensed Certified Public Accountant with 26 years of experience as a CPA and extensive firsthand experience as a small business owner and operator. He earned a Bachelor of Science degree from Weber State University.
In addition to his tax and accounting experience, David has founded and operated three businesses, including a hair salon, a tax and accounting practice, and an advertising business. His experience as a founder, business owner, and executive gives him a practical understanding of the financial, operational, and technology challenges small business owners actually face.
Today, David provides individual and business tax services, tax planning, and accounting and business consulting. He also works with small businesses to evaluate and implement modern business technology, including artificial intelligence, CRM systems, GoHighLevel, websites, and workflow automation. His approach combines CPA expertise, practical business experience, and modern technology to help clients solve real problems and operate more effectively.
What Working With David Actually Looks Like
Work Directly With David
You will work with David personally, from your first conversation through filing, not a junior preparer or account manager relaying messages.
A Business Owner's Perspective
Advice shaped by someone who has personally founded and run three businesses, not just studied them from the outside.
Clear, Honest Guidance
Straightforward answers about your options and the trade offs involved, without unnecessary jargon or upselling.
Business Technology & Automation Experience
David also helps small businesses evaluate and implement modern technology, including AI, CRM systems, GoHighLevel, and workflow automation. It is the same practical approach he brings to tax and accounting: understanding how a business actually operates before recommending a system to run it.
Explore AI & Business Technology ConsultingWhat to Expect
David is happy to meet by phone or video call, whichever works best for you. Consultations are straightforward: no sales pressure, just a clear picture of your options and the next steps.
Schedule a Free Initial Consultation